Campaign Overview:
Ahead of the film's release on HBO, we worked closely with issue-area partners and influencers to drive awareness about the film and its digital release. To further amplify the film, we created an in-depth digital strategy that included content creation, digital events, and more. Finally, we created an impact strategy to inform the film's responsible release, ultimately leading up to create both a personal and medical professional guide to help people deal with trauma, and an initiative that would support survivors and viewers and allow them to start to heal with the help of our partners and resources.
Campaign Elements:
Digital strategy
Digital execution - including running key social channels
Communications strategy
Partnership development
Campaign Results:
Total digital reach 66M, 230M impressions
Partner review published by Refinery29
Partner engagement helped reach 10.15+M followers directly online
Developed Discussion Circle initiative for survivors and viewers
Conceptualized and produced: 2 Twitter Chats, 2 Facebook Lives
Wrote 3 blog posts published by partners and niche media sites for THE TALE’s broadcast premiere and discussion circles