Campaign Overview:
We collaborated with Amazon to bring attention to an issue that had faded from the news cycle.
Campaign Elements:
Partnerships development & management
Audience development
Highlights & Results:
15 strategic partnerships
571 attendees from 57 organizations/universities across 17 cities saw the film in theaters on opening weekend via our ticket giveaway program
Distributed 2000 copies of The Senate Intelligence Committee Report on Torture
91% of attendees surveyed learned something new about the issue