Spaceship Earth

NEON was looking for opportunities to promote their new documentary SPACESHIP EARTH ahead of its premiere. Originally intended to be a theatrical release, SPACESHIP EARTH was shifted to a purely digital campaign due to COVID, so they needed a moment to engage audiences online.

Campaign Overview:

We executed an integrated campaign that included ads, a hub page and article giving the story context, and a large-scale virtual event featuring the film participants, moderated by LeVar Burton.

Campaign Elements:

Digital Q&A with LeVar Burton

Film Page Hub with Article Stub

Social Media

Newsletter Inclusions

Ad campaign throughout website

Campaign Results:

Press coverage including Digiday

2.4 million impressions total

55,000 video views

4:41 minutes is the total average time on page

514,000 ImpressionsLive Q&A and Post Event

1.2 million impressions from content and event distribution

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