Campaign Overview:
Alongside NatGeo and the film team, we developed and executed a theatrical engagement campaign, focusing on organized events featuring the film. To couple with this, we developed content, swag, and experiences to encourage students to pursue STEM.
Campaign Elements:
Partnership Development
Audience Engagement
Content Strategy (specifically for students)
Event Productions
Community Management
Impact Strategy
Highlights & Results:
4,370 total screenings, reaching an estimated 304,054 students and community members at in-person events
Engaged 61 schools and 6 organizations with 4,522 total tickets purchased across 8 cities
Screenings hosted in 2,244 cities within all 50 U.S. states and Washington D.C., along with 5 additional countries
1 in 4 surveyed screening hosts indicated that their students were more motivated or inspired to take part in a science fair or intensify their involvement in STEM after watching the film
The SCIENCE FAIR impact campaign was the winner for the 2019 Shorty Social Good Award for STEM.