Campaign Overview
Collaborating with museums and organizations across the country, we produced 10 high-end events featuring the mural created by artist JR in collaboration with TIME. At each event, we created interactive assignments to encourage audiences to engage with discussions about gun violence and activism and to learn from the other attendees. This campaign brought together individuals from both sides of the issue from gun control advocates to 2nd Amendment supports.
Campaign Elements:
Events Strategy
Partnership Development
Events Promotion
Highlights & Results:
10 Key strategic partnerships with influencers and thought leaders active in the gun debate
10 City museum tour: 1,615 total attendees
81% of attendees surveyed said that the mural was an effective tool to drive conversation, and that they felt more informed after seeing it
69 Grassroots requests, with an estimated audience size of 21,095 attendees