Campaign Overview:
Following a strategy and subsequent fundraising period to support our impact campaign, we pursued partnerships with leaders in the law enforcement space who believed in reform. These partnerships allowed us to create a content campaign that advised others on good policing tactics and gave actionable advice and changes for departments to pursue. We then engaged police departments and training facilities across the country, providing them the film and materials, encouraging them to adopt deescalation tactics.
Campaign Elements:
Partnership development
Content strategy and development
Events strategy and production
Grant writing
Highlights & Results:
Developed a guide alongside law enforcement specialists to teach trainees how to deescalate in the field
Money raised to fund the campaign
Brought the film to multiple police academies and training institutes to educate and train