Campaign Overview:
Alongside the film team, we created a theatrical engagement tour around City of Ghosts, focusing on engaging journalism groups, refugee nonprofits and human right advocates. To further engage and educate audiences, we developed digital initiatives and partnerships to educate about the risks journalists are facing and instruct audiences on campaigns and organizations they could support to further protect freedom of speech and the individuals at risk.
Campaign Elements:
Strategy
Word of Mouth Events
Partnerships
Audience Development
Highlights & Results
Produced 4 advanced screenings reaching 450 attendees in target areas
Promoted the film directly to influencers active in the issue-areas associated with the film (press freedom, protection of journalists)
Developed partnerships with 20 key organizations who promoted the film to their communities
Executed an audience development campaign to bring people directly to theaters