Campaign Overview:
Ahead of the film's release, we worked alongside issue area experts, organizations, thought leaders and more to ensure that not only did the film represent the issue appropriately, but it did good for the people and families struggling. Based on these conversations and research, we created an impact strategy to support the theatrical and broadcast release that provided messaging, actions, and resources for all audiences. More specifically, this helped families and individuals deal with any triggers or emotions that came from the film, gave health care professionals actionable information for supporting their patients, and worked with institutions to provide custom resources to those with substance use disorders after they saw the film via the website and an emergency support line.
Campaign Elements:
Impact Strategy
Partnership Development
Communications Strategy
Campaign Results:
6 key partnerships developed
Developed content and strategy for website
Digital hub was created with leading addiction organizations where audience members can find support and resources
Created press notes and a communication guide for all film representatives including key talent, so they could accurately and compassionately discuss the issue